ProFeds/ FedImpact - Bright Brand

JANUARY 2021

Redesign Website, Brand Identity

Brand Overview

We partnered with Bright Brand to refresh the overall brand of ProFeds and FedImpact. This included a new logo, color palette, typography, iconography, business cards, and website design.

Through the use of Bright Brand’s Brand Identity & Messaging, we were able to discover their true visual identity and colors that best suited their business and their targeted audience.

Now, ProFeds can confidently present its brand that aligns with its audience and goals. We also worked with their sister company, FedImpact to refresh the brand to also align with the main (parent) company.