Point Blank Strategic Marketing - Bright Brand

December 2022

Brand Refresh

Brand Overview

We partnered up with Bright Brand to update Point Blank Strategic Marketing’s branding.

Through Bright Brands Brand Identity & Messaging Guide, I was able to discover Point Blank’s overall goals for the business.

Point Blank Marketing has boldly embraced the new color palette along with the new logo which they feels aligns better with the audience and message, serving former military entrepreneurs.