Fred’s Cafe
ASPIRATIONAL BRAND | JANUARY 2021
Brand Identity, Logo, Visual Identity, Brand Strategy
Brand Overview
This is an aspirational brand. It mimics a local hometown coffee shop run by mom and pop. It is a hotspot for many local and non-local individuals. Serving fresh-brewed coffee every morning along with their own line of coffee roasts this aspirational coffee shop brand brings various moods and tones that fit many individuals, young and old.
Visual Identity
This brand consists of a classic modern look bringing the brand to life through simple visual elements.
Visual Identity
This brand consists of a classic modern look bringing the brand to life through simple visual elements.
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Tone
Fresh, Modern, Ambience, Cozy
