Upskill IT Consulting
March 2022
Website Design, Branding Identity, Brand Strategy, Brand Messaging
Brand Overview
We created a full brand strategy and Identity for Upskill IT Consulting. Mike is jumping into this new industry as one of the first IT consulting businesses. Currently, there are few options and none distinctly stand out, so he wants to be the first in this industry to create a unique mark.
That is exactly what we did. After spending time researching and analyzing the market we created a brand that would make Upskill IT stand out as the leader and respectable brand to help those in need of selecting the best learning technologies.
We create marketing materials, digital and print, to ensure the brand was well-established and aligned at the start of their business journey. We created a unified brand website, messaging, business cards, letterheads, and mailers to ensure any and all products being distributed were aligned with the new brand.
Upskill IT Consulting is starting off with a strong brand foundation that they can rely on and use as a guide to ensure their customers get a unique brand experience.
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Berenice was great to work with. She did a fantastic job trying to understand the mid-market/commercial consulting field. She dove into the market segment that I am in and helped really paint a clear message with my logo, brand and helped my team with a more simple, yet sophisticated website. She was a great member and leader of our design team.
- Mike Gifford. CEO